INDIE Business MasterMind: Organic Marketing Success

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According to the Organic Trade Association, U.S. sales of organic food and beverages grew from $1 billion in 1990 to $24.8 billion in 2009, and sales of organic non-food products (including personal care products) grew 9.1 percent in 2009, to $1.8 billion.

Consumers's keen interest in buying products bearing any kind of "organic" label has resulted in confusion and mis-use of the term. This webinar will clear the confusion for you, so you can clear it for your customers.

What you'll learn:

* history and scope of national organic certification program, including the evolution of personal care product certification
* what agencies regulate the use of the term organic
* how the organic supply chain operates
* under what conditions may the term, "organic," and/or the "USDA certified organic" logo legally appear on the label of a personal care product
* what other regulations apply, and what are the exemptions?
* What is the difference between organic processors and organic handlers
* what do regulations (FDA, USDA, FTC, etc.) say about "organic" personal care product labeling?
* how do you apply for and obtain permission to use the organic seal on you products?
* and more!!

About Our Presenter

Our expert instructor for this webinar is Aaron Turner.

Aaron is a Farm and Processing Program Reviewer for Oregon Tilth, a world leader in organic certification, noted for the integrity of the Oregon Tilth Certified Organic label. He has been deeply involved with the Organic industry for over 10 years, working with many different organic regulations and guiding operations through the organic certification process. Personal Care is a subset of the industry that he has been focusing a lot of energy towards recently, including advising for NSF 305 certification.

How To Get This Information!

IBN members, click here to log in at 12:00pm EST on the day of the event, and join us!