Sales Basics Webinar
This webinar includes tips and tricks on how to determine a fair price for an organic product, create an availability list, and make an invoice. Participants will receive a template prior to the webinar to draft a sales pitch, and a chance to practice the pitch live with our expert presenter.
Oct 03, 2012
from 09:30 am to 11:00 am
|Contact Name||Tina Costentino|
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Do you feel intimidated by the sales process and want to ensure you have the tools needed to successfully secure a sale? Are you looking for a new buyer for your organic product and need to brush up on your sales pitch? This webinar includes tips and tricks on how to determine a fair price for an organic product, create an availability list, and make an invoice. Participants will receive a template prior to the webinar to draft a sales pitch, and a chance to practice the pitch live with our expert presenter. Speakers include Dina Izzo, founder of BluDog Organic Produce Services.
Attendees will also receive a special bonus video featuring New Leaf Community Markets Produce Manager & Buyer, Bert Brown, demonstrating a sales pitch to a local retail produce buyer. Learn from Brown’s experience of over 30 years.
About Our Presenters
Jeff Bordes, marketing director of Frog Hollow Farm, will share how he manages online sales through their farm's website and integrates social media into Frog Hollow's marketing and sales scheme. Prior to joining Frog Hollow, Jeff served as co-founder and chief consultant for Solutions-On-Demand, a customer care, marketing, and management consulting firm in the San Francisco Bay Area. His background includes working with large and mid-sized companies in the areas of customer care, customer retention, global team management, and social media and new marketing.
Dina Izzo has over 30 years of experience in the produce industry working as the produce manager and buyer of New Leaf Community Markets, and general manager of ALBA Organics, a wholesale distribution company focused on family-scaled organic farms. Dina is the founder of BluDog Organic Produce Services, a consulting firm serving small-scale and beginning farmers to create and execute plans and strategies for profitable business.