You are here: Home News Certifications Guide

Certifications Guide

According to the Natural Marketing Institute (NMI), over 400 registered green logos exist worldwide. Most consumers say they are more likely to buy products with green seals, says NMI, and there are good reasons why. Certifications help a product standout in saturated markets. Seals that consumers trust show the product maker is responsible and cares about the same issues that are important to shoppers, be it kosher, fair trade or humanely raised animals. Organizations that offer reputable seals have staff available to walk you through gaining their specific certification, which may include label review, traceability, facility visits and more. Often, the process isn’t as intimidating or as costly as one may think.

From www.wholefoodsmagazine.com

According to the Natural Marketing Institute (NMI), over 400 registered green logos exist worldwide (1). Most consumers say they are more likely to buy products with green seals, says NMI (1), and there are good reasons why. Certifications help a product standout in saturated markets. Seals that consumers trust show the product maker is responsible and cares about the same issues that are important to shoppers, be it kosher, fair trade or humanely raised animals. Organizations that offer reputable seals have staff available to walk you through gaining their specific certification, which may include label review, traceability, facility visits and more. Often, the process isn’t as intimidating or as costly as one may think.

Here, we present a snapshot of some of the most commonly used certifications in the natural and organic products industry.

Reference
1. Natural Marketing Institute, “Consumers Seek Unified Green ‘Seal of Approval,’” press release, June 14, 2012.

Read the full article...

Partner Spotlight
Besaw's

Besaw’s strives to support local, organic and sustainable farmers; limited availability of some produce may apply. We exclusively use local, grass-fed beef, local cage-free eggs and 100% hormone-free dairy products. Supporting our valued community is of the utmost importance.

All Partners ›
 
powered by Plone | site by Groundwire Consulting and served with clean energy