OTA Board votes to move forward on exploring organic check-off program
At its recent quarterly meeting and annual retreat, OTA’s Board of Directors agreed to move forward to Phase 2 of an initiative to facilitate an industry decision on a research and promotion order for organic. After reviewing the feasibility assessment prepared by a member-based steering committee, the Board looks forward to continuing this exploration with the entire organic industry.
At its recent quarterly meeting and annual retreat, OTA’s Board of Directors agreed to move forward to Phase 2 of an initiative to facilitate an industry decision on a research and promotion order for organic. After reviewing the feasibility assessment prepared by a member-based steering committee, the Board looks forward to continuing this exploration with the entire organic industry. OTA plans to hold Town Hall-type forums across the country to evaluate this exciting opportunity to promote the organic brand, and provide critical research for the continued health of the industry. For more information, visit OTA’s website
