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OTA’s 2014 U.S. Families’ Organic Attitudes and Beliefs Study

The Organic Trade Association's 2014 U.S. Families’ Organic Attitudes and Beliefs Study features a wealth of insight about organic consumers’ purchase drivers, their knowledge of the seal, and how the next generation of shoppers perceives organic products.

 

OTA’s 2014 U.S. Families’ Organic Attitudes and Beliefs Study features a wealth of insight about organic consumers’ purchase drivers, their knowledge of the seal, and how the next generation of shoppers perceives organic products.

The Study contains information on:

  • Organic consumer demographics – vs. national population demographics
  • Organic shopper groups – how long each has been purchasing, and their levels of knowledge about and commitment to organic
  • Organic purchasing habits, including weekly budgets, retail channel and outlet preferences and changing purchase behaviors
  • Understanding of the organic label and use of the USDA Organic seal
  • Organic consumers’ traditional and social media habits

Learn more about the OTA's new study...

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