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Rodale Insitute Launches Demand Organic Website

Demand Organic (DO) was conceived to educate and increase public awareness of the importance of organics. We focus on consumers who have not considered the possibilities of their organic choices, in hopes of inspiring long-lasting and profound personal change. The goal is to help you navigate the confusion surrounding organics; from labeling to asking the right questions to interpreting scientific research.

The Rodale Institute recently started the "Demand Organic" website.   The Rodale Institute has been doing research and promoting the benefits of organic choices for over sixty years, and wanted to share all of the great things learned with all.


From the Demand Organic Website;

We envision Demand Organic as a meeting place and learning space for anyone interested in her/his personal health.

We decided to launch Demand Organic in the summer of 2009 as a way to open a discussion with you, the eater, about the importance and consequences of your choices.  Not only for yourself, however--- but for your families, friends, community, and every other living person on this planet. You may already think about making good food choices for your health, but are you making the best choice? We want to help you consider how you, too, can eat for our future.

You deserve to know the full-story about your choices, as well as have a place to come and interact with others going through the same transition. We've found that the best learning experiences often come from those who have been down the same path.

No matter how far your personal journey has taken you, welcome. We're glad you're here, and are inspired by your willingness to share your story.



Rodale Institute is a 501(c)(3) nonprofit that creates global solutions from the ground up. Our soil scientists and a cooperating network of researchers have documented that organic farming techniques offer the best solution to global warming and famine. We were founded in Kutztown, Pennsylvania, in 1947 by organic pioneer J.I. Rodale. Our Farming Systems TrialĀ®, the longest-running U.S. study comparing organic and conventional farming techniques, is the basis for our practical training to thousands of farmers in Africa, Asia and the Americas.


Our findings are clear: A global organic transformation will mitigate greenhouse gas emissions in our atmosphere and restore soil fertility.


Our mission: We improve the health and well-being of people and the planet.
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