Oregon Tilth Walks Away Victorious in the 2023 MUSE Creative Awards: Season 2
Oregon – Dec. 29, 23 – The MUSE Creative Awards, leading competitions that honor creative and design professionals, have released the full list of winners for its second competitive season of 2023. The awards saw more than 10,000 entries submitted from across the world, all vying for a chance to be honored as a MUSE.
For this competitive season, Oregon Tilth is proud to win two awards showcasing our mission:
- Oregon Tilth Organic Experience Box – Branded Content / Non-Profit, Silver Award
- Oregon Tilth Growth and Impact Report 2023 – Publication, Annual Report, Silver Award
The work that earned Oregon Tilth this landmark victory was created by Edward Johnson III, Communications and Marketing Deputy Director and Natalie Hardwicke, Communication and Marketing Strategist. “We are proud to receive the MUSE Creative Awards, as it reflects the hard work and dedication of our entire organization. This achievement highlights Oregon Tilth’s role as a leading organic certifier, educator, and advocate for a brighter food future for all, driving positive change in our industry,” said Edward Johnson III, Communications and Marketing Deputy Director.
The MUSE Awards is made up of a series of competitions organized to honor excellence in various fields and industries. In order to guarantee recognition only goes to those who truly deserve it regardless of class or background, International Awards Associate (IAA) ensures that these competitions are kept accessible and fair.
“This season’s works took the team by surprise with the level of quality they were at. The entrants certainly deserve the recognition for all the efforts they had put in,” Thomas Brandt, spokesperson of IAA elaborated. He continued, “these professionals and creatives demonstrate how those who pursue excellence will always thrive, regardless of the changes their industries go through.”
Judging was done by a jury panel which was composed of industry professionals. Thanks to their efforts, IAA was successful in upholding impartiality and implementing industry-relevant assessment criteria. The jury was tasked with identifying companies or individuals whose works exemplified excellence and that had pushed their respective industries forward.
Grand Jury Panel
The awards received jury nominations from 17 countries and ended up with 60 jurors. These professionals are held in high regard in their respective industries and are tied to renowned organizations in the creative and design industries. For example, Lead Consultant at Coldharbour Communications – Jon Meakin, Founder/CCO of Cutwater – Chuck McBride, VP, Brand & Creative Services of PubMatic, Inc. – Imelda Suriato, Associate Creative Director at McCann NY – Alexandre Kazuo Kubo, Group Creative Director at Ogilvy NY – Mohamed DiaaEldin Osman, Principal Architect and Landscape Architect at Studio Arth LLC – Rituparna Simlai, Senior Architect at Tiago do Vale Architects – Tiago do Vale, Director of DesignAware – Takbir Fatima, Founder, hcreates interior design – Hannah Churchill, Founder and Creative Director of IN.X Design – Wu Wei, to name a few.
On top of having industry-relevant standards in the judging process, impartiality was further enforced by using the blind judging method. Effectively, each entry was evaluated by multiple judges without being compared to other submissions. In this scenario, every work could only win based on their own merits.
Participation of International Brands
Thanks to IAA’s global presence, the MUSE Creative Awards received entries that included names of globally prominent organizations. Some submissions were made directly by said companies, while others were submitted by entrants who had produced work for them. For direct submissions, familiar names such as Paramount Global, Mastercard, Marriott International, Inc., Explainly, Savannah College of Art and Design, T Brand Studio/New York Times Advertising, United Nations Peacekeeping, International Monetary Fund, NORC at the University of Chicago, VICE Media Group, Leroy & Rose, Leo Burnett Malaysia, The Narrative Group, Vanpin Design, Chery Automobile Co. , Ltd., Guangzhou S.P.I Design, Archer Aviation, Natuzzi Italia, Kao (China) Research & Development Center Co., Ltd., Hugo Eccles, China University of Technology/ShiuanYuan Group, M&A Creative Agency, and Zippo (China) Outdoor Products Co., Ltd. were present; whereas indirect submissions included The Walt Disney Company (Southeast Asia), Uber Eats, KFC Canada, Volkswagen AG, Saudi Ministry of Culture, Funcom, Unilever, SIEMENS Mobility GmbH, General Motors, AstraZeneca, AT&T, Mars Wrigley, McDonald’s (China), Hartness Holdings, CHAGEE, vivo, Rosewood Hotels & Resorts, Lobos 1707, Da Long Yi, and China Railway Engineering Corporation.
“The winners of this season are undoubtedly some of the best talents the industries have to offer and it makes us proud to be able to honor these people for all their hard work,” Thomas said. “As they continue to express themselves in their works and push forward in excellence, we will certainly remain here to be a platform to spotlight their talents.”